Business acumen

You'll learn

• Concepts, tools and language used by business decision-makers.
• Key financial, marketing and operational drivers.

You'll be able to

• Boost your commercial awareness and logic.
• Improve your business judgement and credibility.
• Make faster and smarter business decisions.

Course outline

• The environment of your business
• What is environmental analysis
• Analysing the broad societal environment
• Analysing the task or industry environment
• The five forces model
• Internal environment
• Chain of command
• Strategy and a market focused approach
• The concept of strategy
• Strategic planning
• Planning cycles
• Tactical vs strategic planning
• Identifying opportunities
• SWOT analysis
• Strategy and marketing
• Financial literacy
• Terms you need to know
• Accounting
• Budget
• Interpreting financial statements
• Working capital
• Making informed decisions
• Decision making
• Sources of support
• Ethical decision making
• The decision making process
• The tendency to simplify
• Guidelines for making decisions
• How to become a better decision maker
• Helping groups making decisions
• Key elements in negotiation
• The meaning of negotiation
• Negotiation outcomes
• Major factors in negotiation strategy
• Negotiation style
• The role of communication in negotiation
• The negotiation process
• Negotiation tactics
• Concluding a negotiation
• Breaking negotiation deadlocks
• Understanding a business case
• The business case
• The decision making process
• Methods of evaluating expected profitability
• Non-discounted cash flows methods
• Discounted cash flow methods
• Internal rate of return
• Net present value
• Present value index
• IRR vs NPV
• How to write a business case

AU$299